Gucci

The global Gucci/UNICEF partnership began in 2005, when Gucci introduced the most extensive philanthropic partnership in the company's history: the Gucci Holiday Campaign to Benefit UNICEF. In this campaign, nearly 200 Gucci stores around the world donate a percentage of sales from a special group of products during the holiday season to support UNICEF programmes for orphans and children affected by HIV and AIDS in sub-Saharan Africa.

This holiday season Gucci continues its commitment to UNICEF programmes that support orphans and children affected by HIV and AIDS in Malawi and Mozambique. To honor the fourth year of this initiative, Creative Director Frida Giannini has designed the white TATTOO HEART COLLECTION.

From November 19 through January 31, 2009, Gucci will donate 25 per cent of sales from the white TATTOO HEART COLLECTION to UNICEF programmes.

www.gucci.com/unicef